Track My Label ← Back to the product
Partner programme

Sell the label. Give them the tracking as well.

Track My Label is a working platform behind a Bluetooth or cellular tracking label: arrival detection, a recipient page, stock and reuse rules, and the alerts either side of it. If you make or distribute tracking hardware, it is the part your customers keep asking for and the part nobody wants to build.

What makes a label worth more than a label

Hardware vendors sell a device and an API. What a shipper actually wants is to know the parcel arrived, and to have told their customer before they had to ask. Everything between those two things is a year of work that does not appear on a datasheet.

01

Arrival, decided properly

A double geofence with a dwell window, accuracy-aware verdicts, and a deliberately high bar to claim arrival against a low one to withdraw it. One false alarm and nobody trusts the next alert.

02

The page the recipient opens

A link in an email, no app and no account. It shows where the parcel is, says when it arrived, and takes the confirmation. Tracking stops at the door rather than logging somebody's home address indefinitely.

03

The unglamorous half

Stock, ordering, a serial register that fills itself in, reuse rules across three identifiers, detach, and arrival diagnostics for when a delivery does not register. None of it is interesting until it is missing.

What a partnership looks like

Set out plainly, including the parts that are refusals. An arrangement like this is won or lost on the terms rather than the demo, and you should be able to see ours before spending an hour on a call.

What is on the table

  • Your brand in front. Your name, colours and domain on the pages and alerts your customers see.
  • Accounts beneath yours. You create and run them, under your own name, with your customers holding no contract with us.
  • You carry first-line support for your customers; we carry you.
  • Per-label commercial terms against an annual commitment, so what you pay tracks what you actually ship.
  • Your hardware, not only ours. The platform reads observations through a provider interface rather than being welded to one vendor.

What is not

  • We keep the platform. The product, the roadmap and the engineering stay with Butopia. This is a licence, not a sale.
  • No price on this page. The terms depend on volume, territory and what you carry, and a list price would be a worse answer than a conversation.
  • No self-serve route in. The right to run accounts beneath yours is granted by hand, under a signed agreement, and by no other path.
  • No uptime or response-time commitment until we can evidence one. We would rather owe you nothing than owe you a number we made up.
  • Nothing exclusive by default. Worth discussing, never assumed.

Where this honestly stands

Track My Label runs in production today and ships real parcels for real customers. The partner arrangement described above is a commercial position, not a product you can buy this afternoon — the account hierarchy behind it is built to order, once there is an agreement worth building it for. We would rather tell you that now than let you find out after a procurement process. If that is the wrong stage for you, say so and we will come back to you when it is not.

Tell us what you would want to do with it

A few lines is plenty. What you make or distribute, roughly what volume, and which part of this you are actually interested in. It reaches the Track My Label team and you will get a considered answer, not a sales sequence.

Or just email hello@butopia.co.uk.

We will use what you send to reply to you and, if it goes anywhere, to record the enquiry in our CRM. No newsletter, no list, and nothing passed to anybody else. How we handle data.